On the afternoon of December 10, 2010, the award ceremony of 2010 "Dwell" Good Design, sponsored by Dwell, was held at La Celeste, Beijing. Attending the event were numerous designers, super stars, personages in and out of the industry, brand managers, and media.

As part of the 2010 Beijing International Design Week, the Chinese design event of the greatest international influence, this award ceremony offers five awards, including Good Design Brand, Good Design Invention, Good Design Experience, Good Design Marketing, and Good Science and Technology Design, inviting famous personages from the fields of architectural design, interior design, and graphic design as presenters, to realize the four themes of interactivity between design and the world, design and the city, design and the industry, and design and the public. AUSEN IDC from Shanghai won the award of Good Design Marketing granted by the sponsor. As a home furnishings design center devoted to promoting the concept of IDC, AUSEN IDC not only sets up the communication bridge between the brand, designers, and consumers, but also provides designers with a good platform for them to demonstrate their design concept. Winning recognition from the industry through the event will play a positive role for AUSEN IDC in promoting the globalization of China's home furnishings industry.